Deadlines/Specifications
Trim Size: 9”w x 10.875”h
Printing: Web offset, SWOP standards
Binding: Saddle wire stitched
Line Screen: 133 lpi
Image Resolution: 300 dpi
Inking: 4/C Process CMYK
Cover Stock: 80# matte
Paper Stock: 45# matte
Maximum Ink Density: not to exceed 300%
Dot Gain: 14-16% average dot gain
Trim Safety: 5/16” for outside edge of saddle bound work
Bleed: 1/4” top, bottom, outside edge
All ad materials, both digital and proofs, must conform to SWOP standards (www.swop.org).
PDF: This is the preferred format for ad submission. Ensure that all fonts are embedded, all colors are converted to CMYK, and overprinting is turned OFF. Ads with bleeds must include 1/4” bleed on all bleed sides and registration marks embedded in the PDF placed at least 1/4” outside the trim edge. It is especially helpful if you supply the file from which the PDF was made.
Adobe Photoshop: Create your ad in CMYK color mode with a resolution of 300 dpi at 100% size. Upsizing an ad from a smaller dimension or lower resolution will result in pixilation and an undesirable “halo” effect around type. When submitting Adobe Photoshop file, please render type layers and flatten the document, selecting EPS as your choice for output. Saving your document using Photoshop’s PDF writer is not advised.
Adobe Illustrator: When sending an Adobe Illustrator file, please remember to convert all your type to outlines and embed or include all “placed” graphics. Please delete all unused colors, convert all spot colors to CMYK, and save as an EPS. Organize all files into one folder and compress. Please make sure overprinting is turned OFF.
Unacceptable file types: Quark Express, Film, PDF created with PDF Writer, Postscript or native applications such as Quark, InDesign, Pagemaker, Illustrator, Freehand, and Photoshop. No JPEG images are acceptable. Avoid small type, especially as reverses or with light tints.
Note: Additional non-commissionable production charges may be incurred if supplied ads do not follow these specifications.
